Did you know there are certain words that cannot be used in the marketing materials of a franchise? Words like success, unique, proven – and many more — can take your beautiful marketing materials out of compliance. Did you know that disclaimer language should be present on every marketing piece, and that proper language can vary by state?
It is imperative that you share with us all marketing pieces, including your website, used toward prospective franchisees. This goes back to the “four corners rule” that you be careful not to over-disclose or under-disclose, as well as attach any prescribed disclosures required by some states when needed.
Best Practices
Be sure to refer to your registration map to be able to remain compliant with the marketing laws and regulations pertaining to each state. Any national advertising that is created should be reviewed by your legal team before distribution, that’s why we are here for you.
