Tom was recently interviewed for the podcast, the Franchise Manual. With marketing specialist Kit Vinson as the host, this podcast provides a toolbox of information for new franchisors who are getting started in their franchising careers.
You can listen to the episode here:
Where Many Franchisors Go Wrong
Tom says that a common mistake among rookie franchisors is too much focus on substantive issues and too little on the actual process. Of course, it is important to have a solid understanding of substantive issues, but if you focus too little on the process, it could cost you. For example, no matter how great your Franchise Disclosure Document (FDD) and Franchise Agreement are, if you don’t manage the process correctly, it can end up costing you.
In addition to the discussion about franchise documents and processes, this episode gives you some insight into Tom’s personality. He discusses some of his high school hijinks, college friendships, and even the origins of his last name. You will also find out how he met his business partner, Josh Lignana, and how he went to law school at night all while climbing through the ranks during one of his earlier careers at Rita’s Italian Ice.