Bed Bath & Beyond Inc. announced plans to launch a national franchise system, allowing local entrepreneurs to own and operate stores under one of America’s most recognized home retail brands.

The company is shifting from its traditional corporate expansion model to a franchise-based growth strategy. Marcus Lemonis, Executive Chairman of Bed Bath & Beyond, described the move as capital-efficient growth that combines national infrastructure with local ownership and personal service.

The team at Spadea Lignana Franchise Attorneys, led by Tom Spadea, is working with Bed Bath & Beyond on the franchise disclosure document, franchise agreements, and state registrations needed to support the system launch. The firm is part of the franchise development team alongside Ron Taylor (Vice President of Franchise Development), Amy Sullivan (Retail Omnichannel Organization), and Brian Luciani (Chief Growth Officer at SMB Franchise Advisors).

The franchise model includes several distinctive features: franchisees will participate in BedBathandBeyond.com economics, have access to tokenization through the tZERO platform for capital raising, and receive AI-powered tools for demand forecasting and inventory management. Franchise locations will feature traditional Bed Bath & Beyond formats with approximately 80% of merchandise curated by corporate and 20% selected by franchisees for regional preferences.

Read the full press release here.