Tom Spadea’s article “Legalese: Health Check” was featured in the January issue of The Franchise Dictionary magazine.
In the article, Tom details how you should audit your brand by evaluating unit economics, franchise relations, branding & positioning, and growth to determine if you are on the right track.
Here’s an except from the article:
Between my partners and I, we have literally worked with thousands of franchise brands over the last few decades. Many have become household names, while many more have vanished. What separates and propels a select few to the winner’s circle with most never getting any traction or getting derailed after a fast start?
Is your brand, or the brand you are considering joining, on the journey to greatness or off course?